Social Media and Your Marketing Strategy
Virtual Conference Program
Thursday, March 15
12:15–1:15 PM Eastern
Social media is more than just Facebook. To be effective, a social media strategy needs to be in place that incorporates your library’s vision and message. Whether you are utilizing social media or not, this program will show you how libraries throughout the country are implementing social media, measuring results and providing a better customer experience.
Speakers:
Alison Circle (Program Organizer), Marketing Director, Columbus Metro PL (Ohio), District of Columbia Public Library
Johannes Neuer, eCommunications Manager, The New York Public Library
Nate Riggs, President of Social Business Strategies, Columbus Metropolitan Library
Julie Theado, Social Media Manager, Columbus Metropolitan Library