Guerrilla Branding: 10 Ways To Make a Big Splash with a Tiny Budget
Friday, March 23, 2018, 10:45 AM - 11:45 AM
Pennsylvania Convention Center, 204 ABC
Guerrilla Branding is the art and science of using creativity instead of big dollars to get more attention and engagement from your community. From library layout to out-of-the-box-in-the-neighborhood ideas, this session will give you some concrete ideas to engage with your community. The session will be interactive with a judged competition and a valuable prize.
At the end of this session, participants will:
1: Get 10 ideas to try in their own libraries 2: Brainstorm a great guerrilla branding idea for your system 3: Be energized to think creatively under budget constraints
The session organizer(s) identified this session as appropriate for:
Level 1: People with no previous knowledge of the topic.
This session will have: High interaction (examples: facilitated discussion; small group collaborative work; hands-on activity or application)
Handouts: Download 1
Tags: Marketing/Advocacy, Advocacy, Leadership, Marketing, Social Media, Transforming Libraries
David Vinjamuri, Assistant Professor of Marketing, New York University
New York University , New York , NY
David Vinjamuri is Assistant Professor of Marketing at New York University and President of ThirdWay Brand Trainers. He writes the "Brand Truth" column for Forbes and has contributed to Library Journal, Brandweek, Publisher's Weekly and Advertising Age. David is the author of the book "Accidental Branding: How Ordinary People Build Great Brands." Prior to teaching, David was a professional marketer at Johnson & Johnson and Coca-Cola.