How to Ruin Your Library’s Reputation in 10 Easy Steps! PR Essentials
HALF DAY; Wednesday, March 12, 9:00 AM–12:30 PM
Alienate your users, your community AND key stakeholders! Unfortunately, it’s easier than you may think! Learn the fundamentals of publicity and awareness raising—from the inside out; effective ways to cultivate positive word-of-mouth in your community; and how to communicate when and where it matters most—in the library, in writing, and online.
Presenter: Rebekkah Aldrich, Mid-Hudson Library System, Poughkeepsie, N.Y.
Target Audience: This event is appropriate for any staff, trustees, or Friends interested in the building blocks of raising awareness about the library in the community and generating good word-of-mouth.
At the end of this preconference participants will:
- Recognize the difference between press releases and public relations;
- Understand how to build support for their library in the community from “the inside out;” and
- Feel empowered to enter a cycle of continuous improvement to improve their library’s reputation in the community.
Cost: $125 PLA/ILF Members, $180 ALA Members, $235 Nonmembers