Serving Adults: If You Didn't Work Here, Would You Come Here? Saturday, March 27    8:30 AM - 9:45 AM     Room:  Oregon Convention Center – Oregon Ballroom #201 Sandra  Sajonas  Student, Pratt Institute School of Information and Library  Amanda B  Brewer  Reference Librarian, Beaufort County Library  Mel  Gooch  Adult Cluster Specialist, Brooklyn Public Library  Manya  Shorr  Reference Librarian, Omaha Public Library  Portia  Latalladi  Assistant Branch Manager, Chicago Public Library  Jennifer  May  Reference Librarian, Multnomah County Library  Crosby  Kemper III  Chief Executive, Kansas City Public Library  Do you ever feel like you're missing an important segment of your population? Where are all those quarter-life adults and young professionals? If you look around and do not see them, they are your new underserved population. With an impressive panel of speakers from across the US, find out how to connect with this elusive group through innovative programming, direct marketing and smart connections. If you didn't work in a library, would you use it? Benefits and Learning Objectives At the end of the program, participants will have learned about successful programs used by 6 different public library systems across the US to attract an underrepresented population to the library. Participants will be able to identify this underrepresented population and implement targeted outreach strategies to reach them. Participants will be able to connect with this slippery population through many different avenues.