Technology: Marketing as Conversation: How to Interact with Your Community Through Your Website Friday, March 26    4:00 PM - 5:15 PM     Room:  Oregon Convention Center – B113-116 Lissa  Staley  Public Services Librarian, Topeka and Shawnee County Public Library  Jeff  Dawson  Director, Lester Public Library  Gina  Millsap  Executive Director, Topeka & Shawnee County Public Library  David  King  Digital Services Manager, Topeka and Shawnee County Public Library  Your staff represent your organization to the customers they encounter at the desk. How about through your library's website? Incorporate conversations using blogging and emerging social network tools like Facebook, YouTube and Twitter. Learn how to encourage staff to participate and how to engage patrons at small and large libraries. Benefits and Learning Objectives Participants will learn how to engage customers through their website by incorporating photos, audio, video and social networking applications. Participants will be able to identify the advantages and challenges of encouraging the entire staff to contribute to their dynamic website. Participants will be excited about empowering their library staff and community to create content for their website by encouraging individual interests in specialized subjects.